Scriptural Definition of the word "Name"
This will prove beyond the shadow of a doubt that the word "Name" not only means "character and reputation" but also a literal written and spoken name.
This is the definition of the Hebrew word "shem" which is translated as "name" all throughout scripture
As you can see from the above definition, Yahweh's name not only represents His character but the Name Yahweh is also HIS MARK! What is a mark but something that is written? The Name YAHWEH also is His memorial of individuality. This definition goes hand in hand with scripture:
Man has set up many memorials for himself such as "The Unknown Soldier" or "The Wall" for instance. Can you imagine the punishment one would recieve if someone had gone up and destroyed one of these memorials? Now if we wouldn't desecrate one of man's memorials, then why would anyone want to desecrate Yahweh's Memorial - His Name!? We do not have the right to change His name to whatever we want to call Him.